Let’s be real…SXSW can be a lot. The crowds, the lines, the endless list of events. It’s easy to get overwhelmed trying to do everything. That’s why we created A Black Girl’s Guide to SXSW, powered by Black Girl Vitamins. A curated roundup of moments made for the girlies who want good energy, good music, and spaces where we can show up fully as ourselves.

As Austin’s cultural tour guide, Where Y’all At Though?! is all about helping you find your people. This guide highlights some of our favorite SXSW events (including Auntie’s House which will feature a Wellness Hour with Black Girl Vitamans), pop-ups, and experiences where Black women can vibe, connect, and move through the festival with intention.

Whether you’re visiting Austin for the first time or you’ve been outside every SXSW season, this guide is here to help you tap into the city without getting lost in the chaos.

Powered by Black Girl Vitamins

Taking care of yourself during SXSW is just as important as finding the right events and that’s where Black Girl Vitamins comes in.

Black Girl Vitamins is a Black-owned health and wellness brand dedicated to improving health outcomes and meeting the nutritional needs of Black women. Since launching in 2021, BGV has partnered with leading experts to develop science-backed supplements specifically designed to support the health and wellness of Black women.

Available on Amazon and through the brand’s website, BGV is committed to closing the health equity gap by ensuring Black women have access to vital nutrients. Beyond supplements, the brand uplifts the community through collaborations with medical professionals, a $100,000 scholarship fund supporting women pursuing healthcare careers, and partnerships with organizations advancing health and wellness in Black communities.

If you’re running around SXSW all week, consider this your reminder to take care of your body while you’re outside.

✨ Use code “WYAT” for 20% off your first order.