A Black Girl’s Guide to SXSW ‘26
Let’s be real…SXSW can be a lot. The crowds, the lines, the endless list of events. It’s easy to get overwhelmed trying to do everything. That’s why we created A Black Girl’s Guide to SXSW, powered by Black Girl Vitamins. A curated roundup of moments made for the girlies who want good energy, good music, and spaces where we can show up fully as ourselves.
As Austin’s cultural tour guide, Where Y’all At Though?! is all about helping you find your people. This guide highlights some of our favorite SXSW events (including Auntie’s House which will feature a Wellness Hour with Black Girl Vitamans), pop-ups, and experiences where Black women can vibe, connect, and move through the festival with intention.
Whether you’re visiting Austin for the first time or you’ve been outside every SXSW season, this guide is here to help you tap into the city without getting lost in the chaos.
Powered by Black Girl Vitamins
Taking care of yourself during SXSW is just as important as finding the right events and that’s where Black Girl Vitamins comes in.
Black Girl Vitamins is a Black-owned health and wellness brand dedicated to improving health outcomes and meeting the nutritional needs of Black women. Since launching in 2021, BGV has partnered with leading experts to develop science-backed supplements specifically designed to support the health and wellness of Black women.
Available on Amazon and through the brand’s website, BGV is committed to closing the health equity gap by ensuring Black women have access to vital nutrients. Beyond supplements, the brand uplifts the community through collaborations with medical professionals, a $100,000 scholarship fund supporting women pursuing healthcare careers, and partnerships with organizations advancing health and wellness in Black communities.
If you’re running around SXSW all week, consider this your reminder to take care of your body while you’re outside.
✨ Use code “WYAT” for 20% off your first order or just click the link here and it’ll be automatically applied.
Our Top Picks
March 12th: Women Future Forward with Google & Justworks
March 12th: JSTAPARTY
March 12th: Purrr SZN
March 13th-14th: Sips & Sounds Music Festival with Coca Cola
March 14th: Kaash Paige & Friends Official Showcase
March 14th: SHExSW: America’s Next Top Artist
March 15th: Auntie’s House by Where Y’all At Though?! featuring a Wellness Hour powered by Black Girl Vitamins
March 15th: #CareFreeBlackGirl 10-Year Celebration
March 15th: Analog: Future Front x Tomo Mags
March 15th: Girls on Aux (SXSW Edition)
March 15th: Future Summit
March 16th: Common Ground with Fanm Djanm
March 16th: AudioFemme
March 17th: Kinky Curly Coily Official Showcase
March 17th: “Trust Black Woman: Culture is the Strategy” Official SXSW Panel with SisterSong
Our SXSW Cultural Guide: Find Your People in Austin
SXSW is one of the biggest festivals in the world. For a week every year, Austin becomes a global stage filled with music, film, tech, comedy, and hundreds of events happening all at once. But if you’ve ever experienced SXSW before, you know one thing is true: it can be a lot.
That’s exactly why we created the Where Y’all At Though?! SXSW Cultural Guide.
As Austin’s cultural tour guide, our goal is simple…help you find your people. Instead of trying to cover everything happening across the festival, our guide focuses on hyperlocal experiences: the spaces, events, and communities that give Austin its real energy.
Whether you’re visiting the city for the first time or you live here and want to navigate SXSW like a pro, this guide is built to help you move through the chaos with intention.
What You’ll Find in the Guide
Our SXSW Cultural Guide highlights events and activations that center community, culture, and connection. That means you’ll discover:
Hyperlocal events and pop-ups happening across the city
Cultural activations led by Austin creatives and organizations
Gatherings designed to help you meet people and tap into the local scene
We’re also including all of the Where Y’all At Though?! events happening during SXSW, so you can pull up and experience the festival with us.
More Than Just Events
SXSW isn’t just about parties and panels, it’s about navigating the city while everything is happening at once. That’s why we also included some helpful resources to make your experience easier.
Inside the guide you’ll also find:
Food Guides
Our curated lists of places to eat across Austin so you can fuel up between events and support local spots.
SXSW Need to Know
A simple breakdown of how the festival works — especially helpful if it’s your first time.
Community Resources
Tools like our Community Calendar and ATX Starter Kit so you can keep exploring Austin long after SXSW ends.
Tap Into the Guide
Whether you’re planning your SXSW schedule or just looking for a few solid spots to pull up, our SXSW Cultural Guide is here to help you navigate the festival the WYAT?! way.
Explore the guide, bookmark your favorites, and we’ll see you outside.