Our SXSW Cultural Guide: Find Your People in Austin

SXSW is one of the biggest festivals in the world. For a week every year, Austin becomes a global stage filled with music, film, tech, comedy, and hundreds of events happening all at once. But if you’ve ever experienced SXSW before, you know one thing is true: it can be a lot.

That’s exactly why we created the Where Y’all At Though?! SXSW Cultural Guide.

As Austin’s cultural tour guide, our goal is simple…help you find your people. Instead of trying to cover everything happening across the festival, our guide focuses on hyperlocal experiences: the spaces, events, and communities that give Austin its real energy.

Whether you’re visiting the city for the first time or you live here and want to navigate SXSW like a pro, this guide is built to help you move through the chaos with intention.

What You’ll Find in the Guide

Our SXSW Cultural Guide highlights events and activations that center community, culture, and connection. That means you’ll discover:

• Hyperlocal events and pop-ups happening across the city

• Cultural activations led by Austin creatives and organizations

• Gatherings designed to help you meet people and tap into the local scene

We’re also including all of the Where Y’all At Though?! events happening during SXSW, so you can pull up and experience the festival with us.

More Than Just Events

SXSW isn’t just about parties and panels, it’s about navigating the city while everything is happening at once. That’s why we also included some helpful resources to make your experience easier.

Inside the guide you’ll also find:

Food Guides
Our curated lists of places to eat across Austin so you can fuel up between events and support local spots.

SXSW Need to Know
A simple breakdown of how the festival works — especially helpful if it’s your first time.

Community Resources
Tools like our Community Calendar and ATX Starter Kit so you can keep exploring Austin long after SXSW ends.

Tap Into the Guide

Whether you’re planning your SXSW schedule or just looking for a few solid spots to pull up, our SXSW Cultural Guide is here to help you navigate the festival the WYAT?! way.

Explore the guide, bookmark your favorites, and we’ll see you outside.